Too many new eBay sellers assume that it doesn’t really matter how they describe the item they are selling, because it will go for about the same price no matter how it’s listed. This simply is not true! The title is the #1 determinant of how well your auction will do. A mistake in the auction title can mean that your item won’t show up in eBay search results, and that it won’t get the exposure it needs to guarantee bidding action.
Never list an item on eBay without first determining the keywords you must use in the title. eBay allows up to 55 characters for your title (update) ebay allows up to 80 characters for your title; use as many of these as possible.
When it comes to including keywords, include every relevant word that fits in the title. Don’t forget the brand name and model, the type of object you’re selling, and any other essential details.
The goal of a title is twofold: first, to ensure that your listing shows up search results; second, to make sure it appeals to potential bidders, enticing them to click on your listing instead of the other listings appearing in their search results.
Ebay Keywords: finding the right words for your title
Put yourself in the buyer’s shoes. What words would you search for in order to buy the item that you are listing?If you’re not sure what keywords apply to the item you’re selling, do a search for similar items using any keywords that you do know. Take note of the keywords that appear in the titles of similar listings.
Also, when using typing the words into the ebay search box you’ll notice it has a drop-down that suggests related words and phrases. Make a note of the ones that relate to your item.
With all the words you have noted down, head over to the google keyword tool, or Wordtracker and entering each of those keywords in to find which is the most searched for, and even discover other variants of keywords which may be worth trying.
Writing the ebay listing title
For example, let’s say you’re selling an Xbox 360. While “Xbox 360” sums up the item you’re selling, it only uses 8 of your possible 80 characters. How about “Xbox 360 Video Game Console + Controllers 10 Games NR”? That title uses 53 of the characters, and is known as ‘keyword rich’ because bidders may be searching for most of the words used in the title.
If you are listing your item in an auction format as apposed to ‘buy it now’ fixed price listing, it may be worth including the two letters NR. NR standing for No Reserve, there are seasoned ebay buyers who still search for this.
In your eBay title, avoid words that do not describe the item you’re selling (a brand name that is only similar to the item you’re selling, for example). Including such terms may result in eBay removing your listing. Also avoid unnecessary characters such as “L@@K or !!!!!”. They take up space while adding nothing of value. Make sure that all of your terms are spelled correctly – even though potential bidders may be able to decipher what you meant, the search filters will not connect your misspelling, and your item will not appear in search results for the correct spelling.
For ebay’s very own suggestion on the title visit: Writing a Good Title and Description at ebay
Your title is perhaps the most important part of your eBay listing. The titles that you create will likely determine the amount of traffic driven to your listings. The right information and keywords will attract bidders who are looking to buy exactly what you’re selling.
Write a Comment