Too many new eBay sellers assume that it doesn’t really matter how they describe the item they are selling, because it will go for about the same price no matter how it’s listed. This simply is not true! The title is the #1 determinant of how well your auction will do. A mistake in the auction title can mean that your item won’t show up in eBay search results, and that it won’t get the exposure it needs to guarantee bidding action.
Never list an item on eBay without first determining the keywords you must use in the title. eBay allows up to 55 characters for your title; use as many of these as possible. When it comes to including keywords, include every relevant word that fits in the title. Don’t forget the brand name and model, the type of object you’re selling, and any other essential details. The goal of a title is twofold: first, to ensure that your listing shows up search results; second, to make sure it appeals to potential bidders, enticing them to click on your listing instead of the other listings appearing in their search results.
Put yourself in the buyer’s shoes. What words would you search for in order to buy the item that you are listing?If you’re not sure what keywords apply to the item you’re selling, do a search for similar items using any keywords that you do know. Take note of the keywords that appear in the titles of similar listings.
For example, let’s say you’re selling an Xbox 360. While “Xbox 360” sums up the item you’re selling, it only uses 8 of your possible 55 characters. How about “Xbox 360 Video Game Console + Controllers 10 Games NR”? That title uses 53 of the characters, and is known as ‘keyword rich’ because bidders may be searching for most of the words in the title. NR is a particularly good keyword for high-dollar items. It stands for No Reserve, and lets searchers know that the item will be sold for the final bid price, no matter the amount.
In your eBay title, avoid words that do not describe the item you’re selling (a brand name that is only similar to the item you’re selling, for example). Including such terms may result in eBay removing your listing. Also avoid unnecessary characters such as “L@@K or !!!!!”. They take up space while adding nothing of value. Make sure that all of your terms are spelled correctly – even though potential bidders may be able to decipher what you meant, the search filters will not connect your misspelling, and your item will not appear in search results for the correct spelling.
Your title is perhaps the most important part of your eBay listing. The titles that you create will likely determine the amount of traffic driven to your listings. The right information and keywords will attract bidders who are looking to buy exactly what you’re selling.
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